Mass-market retailing: The end of a system?

Supermarket chains, once perceived as unbeatable titans capturing the lion's share of the grocery market, now face a profound crisis. A fierce price war pushes retailers toward increasingly aggressive commercial negotiation tactics, squeezing suppliers, farmers, and producers. A new competitive front emerges as tech giants like Amazon and Alibaba pour investments into the food industry. The documentary meticulously traces the implications of this upheaval for working conditions, the quality of our food, and the very future of our planet.