The Secret of Selling the Negro
Watch TrailerFilm commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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📋 Film Details
| Year | 1954 |
| Country | United States of America |
| Genre | Documentary |
| Director | Wayne A Langston |
| Runtime | 21 min. |
| Rating | TMDB: 6.0/10 (1 votes) |
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🎬 MovieFinder's Take
The Secret of Selling the Negro has mixed reviews with a rating of 6.0/10. Good for a relaxed evening without high expectations.
Not every film is made for everyone. Read the synopsis, watch the trailer — you'll know right away if it's for you.
A classic from 1954. They don't make them like this anymore — which is exactly why you should watch it. Best for: viewers looking to try something new without being too demanding.
— MovieFinder Editorial
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