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Movie poster: It Must Be Love (1926)
🎬 Movie

It Must Be Love

1926 · 70 min Comedy

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

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📋 Film Details

Year 1926
Country United States of America
Genre Comedy
Director Alfred E. Green
Runtime 70 min.

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🎬 MovieFinder's Take

It Must Be Love is an acquired taste at 0.0/10. We recommend checking the trailer and synopsis before diving in.

Not every film is made for everyone. Read the synopsis, watch the trailer — you'll know right away if it's for you.

A classic from 1926. They don't make them like this anymore — which is exactly why you should watch it. Best for: genre fans and those open to something unconventional.

— MovieFinder Editorial

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