São Paulo, Incorporated

Carlos, a driven advertising executive, navigates the relentless grind of São Paulo's burgeoning corporate world. His existence becomes a calculated trade-off between climbing the professional ladder and maintaining his crumbling personal life. As he chases profit and prestige, human connections commodify, and personal integrity erodes under the wheels of an impersonal economic machine. The city's explosive growth serves as both backdrop and antagonist, a force that consumes individuality, reducing lives to mere transactions within the anonymous society.