A sumo wrestler considers a fixed match. A real estate agent chooses her words. An economist studies baby names. This 2010 documentary, based on the bestselling book, connects these seemingly disparate stories through the lens of behavioral economics. Directors including Morgan Spurlock and Alex Gibney explore the hidden incentives behind human behavior, from cheating in sports to falling crime rates. The film challenges conventional wisdom, asking why we do what we do and revealing the surprising, often controversial, patterns that shape our world. A provocative and unconventional documentary that turns data into a compelling narrative.
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🔍 Search on JustWatch →The directors present an unconventional approach to documentary filmmaking, transforming data into visual puzzles. Each segment functions as a discrete investigation, linked by the core idea of society's hidden mechanisms.
This is for viewers prepared to question the obvious. You'll feel like a researcher uncovering unexpected connections in the familiar world. — MovieFinder Editorial
Director: Alex Gibney
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A late-night watch with a friend open to debating the numbers.
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