Design
This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives)
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📋 Film Details
| Year | 1969 |
| Country | United States of America |
| Genre | Documentary |
| Director | Saul Bass |
| Runtime | 27 min. |
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🎬 MovieFinder's Take
Design is an acquired taste at 0.0/10. We recommend checking the trailer and synopsis before diving in.
Not every film is made for everyone. Read the synopsis, watch the trailer — you'll know right away if it's for you.
A classic from 1969. They don't make them like this anymore — which is exactly why you should watch it. Best for: genre fans and those open to something unconventional.
— MovieFinder Editorial
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