Hype!

The grunge explosion of the mid-nineties, captured in real time. The camera trails young Seattle musicians whose garage rehearsals are about to upend the global mainstream. From sweaty basement clubs to sudden fame on magazine covers, the film documents the birth and meteoric rise of an entire subculture. It's a chronicle of the moment when alternative rock morphed from an underground phenomenon into a global frenzy, sweeping away lives, creating myths, and mercilessly grinding down its heroes in the process.