En un lugar de la Manga

Sergio, a young and ambitious advertising executive, is handed an impossible task: to sell a barren plot of land in the arid La Mancha region as a future luxury resort. He dives headfirst into a world of absurd marketing ploys, confronting cynical colleagues, skeptical locals, and his own wavering conscience. His attempts to transform a wasteland into a 'paradise' unfold through a series of increasingly ridiculous and comical situations, laying bare the mechanics of consumer society and the power of self-delusion.