The Rise & Fall of DivaGurl

Cassie, a nineteen-year-old streamer from Ohio, accidentally becomes a meme after her meltdown over a spilled latte goes viral, racking up millions of views. Within a week, she morphs into DivaGurl—an online persona whose tantrums and extravagant stunts land her sponsorship deals and a fan army. But when her manager suggests fabricating a scandal to maintain hype, the virtual identity starts consuming the real girl. The film dissects influencer culture absurdity through a series of ridiculous situations: from promoting cat energy drinks to competing on a survival reality show. Behind the glossy filters and hashtags lies a story about losing oneself in the chase for digital validation.