Benetton Formula

Alessandro Benetton takes the wheel, but this isn't a race on the track—it's the story of a family that reshaped the worlds of sport and fashion. The 2025 documentary examines the phenomenon of Benetton Formula, where colorful sweaters collided with the smell of gasoline and the ambitions of Formula One championship. Through archival footage and interviews with key figures, the film reveals how a marketing revolution intertwined with engineering genius. It chronicles the bold experiment that transformed a family business into a motorsport legend, featuring the victories of Schumacher and Hakkinen, the conflicts and triumphs. This is not just about a racing team, but a cultural phenomenon where art, commerce, and speed defined a new era.