Homo Promo

Forty-eight hours before the pitch, the team was out of ideas. This sharp documentary pulls back the curtain on the high-stakes world of creative advertising, where concepts are currency and burnout is a constant companion. We follow a diverse group of creatives as they navigate sleepless nights, client demands, and their own fraying sanity in a race to sell the next big thing. The film captures the absurdity and artistry of crafting messages that shape public desire, all while questioning the personal cost of a life in promotion. It’s a raw, unvarnished look at the human machinery behind the slogans we see every day.