Now!
Using morgue photos, newsreel footage, and a recording by Lena Horne, Cuban filmmaker Santiago Alvarez fired off 'Now!', one of the most powerful bursts of propaganda rendered in the 1960s.
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📋 Film Details
| Year | 1965 |
| Country | Cuba |
| Genre | Documentary, Music |
| Director | Santiago Álvarez |
| Runtime | 5 min. |
| Rating | TMDB: 6.2/10 (43 votes) |
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🎬 MovieFinder's Take
Alvarez constructs the film as a kinetic collage, using morgue photos and newsreel footage as raw bricks for an emotional detonation. He relies on the stark contrast between grim archival material and Lena Horne's soaring vocals, exploring how montage can forge a weapon of solidarity.
What lingers after viewing is the visceral impact of images fused with sound—a concise, powerful call to witness. It's propaganda stripped to its most potent, emotional core. — MovieFinder Editorial
Director: Santiago Álvarez
Best Watched
Watch in one focused sitting, with the volume high, to feel its full propagandistic force.
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