L'Âge d'or de la pub
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
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📋 Film Details
| Year | 2023 |
| Country | France |
| Genre | Documentary, History |
| Director | Matthieu Jaubert |
| Rating | TMDB: 6.5/10 (6 votes) |
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🎬 MovieFinder's Take
The film constructs its narrative not through dry commentary, but via the rapid-fire assembly of the commercials themselves, exploring their aesthetics and societal impact. It relies on visual nostalgia, letting the archives speak volumes, and works with persuasion as a cultural artifact.
What lingers after the screen fades is a sense of how profoundly these snippets shaped collective desire and memory. The experience is a whirlwind of familiar jingles and forgotten visuals. — MovieFinder Editorial
Director: Matthieu Jaubert
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🎭 Cast
Thierry Ardisson
Self
William Leymergie
Self (archive footage)
Alex Métayer
Self (archive footage)
Jacques Duby
Self (archive footage)
François Berléand
Self (archive footage)
Jean Becker
Self (archive footage)
Lucas Mongenie
Self (archive footage)
Maurice Lévy
Self (archive footage)
Marie-Pierre Casey
Self (archive footage)
Guillaume Gallienne
Self (archive footage)
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